Privacy Policy

Introduction

Total Liquor (referred to as “Total Liquor,” “we,” “us,” or “our”) is committed to safeguarding your privacy and ensuring the protection of your personal information. This Privacy Policy details the methods by which we collect, use, disclose, and protect the information obtained from you through the following mediums:

• Websites: Our websites, including www.totalliquor.co and any related sites where this Privacy Policy is accessible.
• Applications: Software applications made available by us for use on computers and mobile devices.
• Social Media: Our social media pages and engagements on platforms including Facebook, LinkedIn, Instagram, and Twitter.
• Email Communications: Any HTML-formatted emails and other communications that reference this Privacy Policy.
• Offline Interactions: Any business interactions you have with us offline.

These channels are collectively referred to as the “Services.”

Personal Information

“Personal Information” refers to any information that identifies, relates to, describes, or is capable of being associated with an individual. Through our Services, we may collect the following categories of Personal Information:

• Full name
• Postal address, including billing and shipping addresses
• Telephone number
• Email address, including business email addresses
• Internet Protocol (IP) address and information that may be derived from it (e.g., location)
• Date of birth
• Payment card information
• Account credentials (e.g., username and password)
• Other similar identifiers

Collection of Personal Information

Total Liquor and its service providers may collect Personal Information in the following ways:

• Through the Services: Personal Information is collected when you engage with our Services, such as when you register for an account, place an order, sign up for communications, request support, or participate in any interactive features.
• From Other Sources: We may receive your Personal Information from third-party sources, including public databases, marketing partners, and social media platforms. If you link your social media accounts to our Services, we may access information from those accounts, such as your name, profile picture, email address, and social media contacts.

We may require the collection of Personal Information in order to provide certain Services to you. Failure to provide this information may hinder our ability to deliver the Services. By providing Personal Information about others to us or our service providers, you represent that you have the authority to do so and to permit us to use the information in accordance with this Privacy Policy.

Use of Personal Information

We and our service providers use Personal Information for the following purposes:

• Providing and Managing the Services: To deliver the functionalities of our Services, manage your account, process transactions, and provide customer support.
• Communications: To send you transactional communications, such as order confirmations, and to inform you of changes to our terms, conditions, and policies.
• Marketing: To send you newsletters and promotional materials regarding our products and Services.
• Personalization: To better understand your preferences and tailor the Services, communications, and offers to your interests.
• Analytics and Business Development: To analyze usage trends, improve our Services, develop new products, and enhance customer experience.
• Contests and Promotions: To allow your participation in sweepstakes, contests, and other promotional activities.
• Business Operations: To conduct data analysis, audits, fraud prevention, and other business activities.

Disclosure of Personal Information

We may disclose your Personal Information in the following circumstances:

• To Affiliates and Subsidiaries: For purposes consistent with this Privacy Policy.
• To Service Providers: To third-party vendors who provide services such as hosting, data analysis, payment processing, order fulfillment, customer support, and other related services.
• To Business Partners: To our partners, including distributors and retailers, in connection with the provision and maintenance of our Services.
• For Legal and Compliance Purposes: To comply with legal obligations, respond to government inquiries, and protect our rights and the rights of others.
• In Business Transactions: In connection with any reorganization, merger, sale, joint venture, transfer, or other disposition of all or any portion of our business or assets.

Other Information

“Other Information” refers to any information that does not directly reveal your identity or relate to an identifiable individual. This includes, but is not limited to:

• Browser and device information
• Usage data
• Information collected through cookies, pixel tags, and other technologies
• Aggregated or de-identified data

Collection of Other Information

We and our service providers may collect Other Information through various means:

• Browser or Device Information: Information such as your device type, operating system, and browser type may be collected automatically.
• Cookies and Similar Technologies: We use cookies to collect information about your interactions with our Services, such as the pages you visit and the features you use. This information is used to enhance your experience, improve the functionality of our Services, and provide relevant advertisements.
• Analytics Tools: We utilize tools like Google Analytics to collect and analyze data regarding your use of our Services. You can opt out of Google Analytics by installing the Google Analytics opt-out browser add-on.
• Location Data: We may collect information about your physical location if you use our Services from a mobile device.

Use and Disclosure of Other Information

We may use and disclose Other Information for any purpose, except where applicable law requires otherwise. If Other Information is combined with Personal Information, we will treat the combined information as Personal Information in accordance with this Privacy Policy.

Security

We implement reasonable organizational, technical, and administrative measures to protect your Personal Information. Despite our efforts, no data transmission or storage system can be guaranteed to be 100% secure. If you believe your interaction with us is no longer secure, please notify us immediately using the contact information provided below.

Choices and Access

You have certain choices regarding how we use and share your Personal Information:

• Marketing Communications: You may opt out of receiving marketing-related communications from us by following the unsubscribe instructions in the communication.
• Data Sharing: You may opt out of our sharing of your Personal Information with affiliates and third parties for their direct marketing purposes.
• Location Access: You can restrict or disable our access to your location data through your device settings. However, this may affect your ability to use certain features of our Services.

Retention of Personal Information

We retain your Personal Information for as long as necessary to fulfill the purposes for which it was collected, including:

• The duration of your relationship with us
• Compliance with legal obligations
• The pursuit of legitimate business interests

Third-Party Services

This Privacy Policy does not address the practices of third parties, including those to whom we may provide links through our Services. We are not responsible for the privacy practices or content of such third parties.

Use of Services by Minors

Our Services are not directed to individuals under the age of thirteen (13). We do not knowingly collect Personal Information from minors under this age.

Jurisdiction and Cross-Border Data Transfers

Your Personal Information may be transferred to and processed in countries other than your country of residence. By using our Services, you consent to the transfer of your information to countries with different data protection standards than those of your home country.

Sensitive Information

We request that you do not send or disclose sensitive Personal Information (such as social security numbers or health information) to us unless specifically requested.

Third-Party Payment Services

Our Services may include functionality allowing you to make payments through third-party services. When you use these services, your Personal Information will be subject to their privacy policies, not ours.

Updates to This Privacy Policy

We may revise this Privacy Policy from time to time. The “Last Updated” date at the top of this page indicates the latest revision. We encourage you to review this Privacy Policy periodically. Your continued use of our Services after any changes to this Privacy Policy will signify your acceptance of those changes.

California Privacy Rights

If you are a California resident, you may have additional rights under the California Consumer Privacy Act (CCPA), including the right to know, access, correct, or delete your Personal Information, and the right to opt out of the sale or sharing of your Personal Information. To exercise these rights, please contact us using the details provided below. We will verify and respond to your request consistent with applicable law. We will not discriminate against you for exercising your rights.

Contact Us

If you have any questions or concerns regarding this Privacy Policy or our data practices, please contact us at: orders@totalliquor.co Please do not include sensitive information in your communications with us. We recommend that you review this Privacy Policy regularly to stay informed about how we collect, use, and protect your information.