Horse Neck is a ready-to-enjoy Bourbon-based beverage with 9% ABV and made with real juice, and natural ingredients with no junk and no sugar added. The brand aligns well with consumer macro trends: health and wellness, premium, and sky-rocking popularity of bourbon. Each flavor is a unique recipe and includes Bourbon Ginger Ale, Bourbon Cherry Rye, Bourbon La Paloma, and Bourbon Mule Spice.