The storied ‘Irish Brigade’ regiment, one of the oldest and most honored military units in the history of the United States, is proud to present its first Irish Whiskey to America. The Fighting 69th Irish Whiskey celebrates Irish Whiskey with the heritage, symbols, and proud history of the U.S. military. The Fighting 69th is a Distinctive brand that combines an Authentic product & Package presentation with a compelling Back story. Appeals to Multiple Audiences: Irish Whiskey and American Whiskey Drinkers Consumers of Irish Heritage and Irish Groups (31.5M) Military personnel, Military veterans and families (19M) Consumers who support the Military Notre Dame Alumni (134K) & Fans (41M) Strong Cause related Marketing Program. $1 Dollar of each bottle sold goes directly to the 69th Infantry Regiment Historical Trust. “Great Whiskey for Good” Local Market Support ✓ POS & Promotional materials ✓ In-Store Tastings and Trainings ✓ Robust PR and Social Media activations
